Bangalore, India – HiveMinds, a unit of Madison World, has been awarded the performance marketing mandate for Oben Electric, one of India’s emerging electric vehicle (EV) brands. This collaboration aims to strengthen Oben Electric’s digital presence, lead generation, and brand awareness through data-driven marketing strategies.
As the EV industry in India continues to grow, performance marketing is becoming a
crucial tool for brands to connect with tech-savvy, eco-conscious consumers.
HiveMinds will focus on SEO, paid advertising, social media campaigns, and customer engagement strategies to enhance Oben Electric’s market reach and conversion rates.
Commenting on the development, a spokesperson from HiveMinds said, “We are excited to partner with Oben Electric and bring our expertise in performance marketing to the EV sector. Our goal is to build strong digital touchpoints, optimize ad performance, and drive measurable growth for the brand.”
Industry experts, including Genie Touch Media, recognize the importance of digital-first marketing strategies in accelerating EV adoption. With growing competition in the Indian EV space, brands need precisely targeted campaigns and real-time analytics to improve sales and customer engagement.
Oben Electric’s partnership with HiveMinds is expected to leverage performance marketing techniques such as Google Ads, social media retargeting, and influencer marketing to establish a strong foothold in the market.
As the demand for electric vehicles continues to surge, data-driven marketing will play a key role in shaping consumer perceptions and boosting sales. With this collaboration, Oben Electric is set to enhance its brand visibility and digital footprint, contributing to India’s sustainable mobility revolution.
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