Google has officially announced that it will remove country code top-level domains (ccTLDs) like google.co.in, google.com.au, or google.ng. Instead, users will be automatically redirected to google.com – regardless of location.
This shift is designed to streamline the search experience, but for businesses, it brings important SEO implications.
Google has been working to improve local search results over the years. Previously, ccTLDs like google.com.br were used to provide country-specific results. But in 2017, Google started showing localized results based on user location, no matter which domain was used.
Now, Google is going all-in with that approach. You’ll still see local results, but the domain in your browser will always be google.com.
What’s Changing:
All country domains like google.co.uk or google.fr will redirect to google.com.
You may need to re-enter search settings during the transition.
Browser address bars will no longer show ccTLDs.
Search results will still be localized.
Google will still comply with national laws and regulations.
SEO ranking factors remain the same — just more location-data-driven.
At Genie Touch Media, we believe this is a wake-up call:
It’s no longer about the domain — it’s about the content and local relevance.
If your business depends on local SEO, now’s the time to double down on:
Optimize your Google Business Profile
Use location-specific keywords
Add location pages if you serve multiple cities
Focus on mobile-friendliness and fast loading
Ensure your NAP (Name, Address, Phone) is consistent across listings
We specialize in building SEO-optimized websites that not only look great but also rank well in Google — even as the rules change.
Our team stays ahead of updates like this one, ensuring your website and business adapt smoothly and stay visible.
Google removing country code domains doesn’t mean the end of local search — it means the start of smarter search. Make sure your digital presence is ready.
Elevate your brand to new heights with a digital marketing strategy that delivers real results. At Genie Touch Media, we specialize in crafting personalized campaigns that build meaningful connections with your audience, turning casual visitors into loyal customers.
If you face any type of problem, reach out to our support team anytime from anywhere.
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