Use Case: Performance Marketing Success for Tqeela Footwear – Powered by Genie Touch Media

The Problem

Tqeela, an emerging footwear brand, struggled to generate consistent online sales despite having high-quality, stylish products. The brand faced multiple challenges that impacted its growth in the competitive e-commerce footwear industry:

Challenges

Low Brand Awareness – As a new brand, Tqeela lacked strong digital visibility, making it difficult to attract potential buyers.
High Cart Abandonment Rate – Many visitors added products to their carts but left without completing the purchase.
Ineffective Paid Ad Campaigns – Previous Facebook & Google Ads campaigns were not well-optimized, leading to high ad spend with low returns (ROAS).
Lack of Customer Retargeting – Potential buyers who engaged with the website were not being re-engaged, leading to lost sales opportunities.
Fierce Competition – Competing against established footwear brands like Nike, Puma, and local competitors made customer acquisition challenging.

Project Information

Client:

Tqeela

Industry

E-commerce – Footwear

Service:

Google Ads & Performance Marketing

Start Date:

01 March, 2022

End Date:

31 March, 2024

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The Solution

Genie Touch Media developed a data-driven performance marketing strategy to increase brand visibility, drive sales, and maximize return on ad spend (ROAS).

Targeted Facebook & Instagram Ads – Created compelling ad creatives with product showcases, lifestyle images, and customer testimonials to drive engagement.
Google Shopping & Search Ads – Optimized Google Ads for high-intent keywords like “trendy footwear for men & women” and “best casual shoes online”.
Retargeting Campaigns – Launched Facebook & Google Display remarketing ads to re-engage cart abandoners and previous website visitors.
Conversion-Optimized Landing Pages – Improved product pages with faster load speeds, trust signals (reviews, secure checkout), and strong CTAs to increase conversion rates.
A/B Testing & Performance Tracking – Continuously optimized ad copies, audience targeting, and bid strategies to reduce ad spend wastage.

The Results (After 3 Months)

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