Google Ads Success for Patil Overseas – Powered by Genie Touch Media

The Problem

Patil Overseas, a leading exporter of dehydrated and frozen food products, wanted to expand its international reach and generate high-quality leads from markets like the USA, UAE, and Europe. However, their existing Google Ads campaigns were underperforming, leading to wasted ad spend and low returns.

Challenges

High Cost Per Click (CPC) & Low ROI – The previous ad campaigns were targeting broad, generic keywords, attracting unqualified traffic and driving up costs without generating actual inquiries.
Ineffective Audience Targeting – The ads weren’t reaching decision-makers such as bulk buyers, importers, and distributors. Instead, they attracted individual customers who were not relevant for B2B exports.
Poor Conversion Rates – Due to unoptimized landing pages, slow loading times, and weak CTAs, potential buyers were dropping off without making inquiries.
Low Brand Awareness – Competing with established food exporters, Patil Overseas needed to differentiate itself in the global market and create a strong online presence.
Lack of Retargeting Strategy – Many potential buyers visited the website but didn’t convert, and there was no system in place to re-engage lost visitors.

Project Information

Client:

Patil Overseas

Industry

Food & Beverage Export

Service:

Google Ads & Performance Marketing

Start Date:

01 March, 2022

End Date:

31 March, 2024

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The Solution

Genie Touch Media implemented a data-driven Google Ads strategy focused on high-intent keywords, audience targeting, and optimized landing pages:

Market & Keyword Research – Identified top-performing keywords like “Dehydrated Food Suppliers,” “Bulk Frozen Food Export,” and “Indian Spices Wholesale Export.”
Campaign Structuring – Created separate ad campaigns for different target countries to improve relevance.
Ad Copy Optimization – Designed compelling ad copies with strong CTAs to increase click-through rates (CTR).
Landing Page Optimization – Improved page speed, user experience, and added clear inquiry forms to boost conversions.
Retargeting Strategy – Used Google Display Ads & remarketing to re-engage visitors who showed interest but didn’t convert.

The Results (After 2 Months)

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