Lead Generation for Netra Power – Powered by Genie Touch Media

The Problem

Netra Power, a solar energy solutions provider based in Nashik, wanted to expand its B2B client base across India. Despite offering high-quality solar panel installations, the company faced difficulties in reaching decision-makers such as business owners, real estate developers, and industrial units looking to switch to solar energy.

Challenges

Low Inbound Leads – The company had minimal organic inquiries and relied heavily on word-of-mouth referrals.
Targeting Challenges – Traditional marketing methods weren’t effectively reaching corporate and industrial clients.
Limited Online Visibility – The brand lacked a strong online presence, making it hard for businesses to discover their services.
High Competition – Competing against established solar brands made customer acquisition difficult.
Inefficient Lead Nurturing – Potential clients who showed interest were not being followed up with systematically, leading to lost opportunities.

Project Information

Client:

Netra Power

Industry

Renewable Energy

Service:

B2B Lead Generation

Start Date:

15 August, 2024

End Date:

Current

Create. Connect. Convert.

Elevate your brand to new heights with a digital marketing strategy that delivers real results. At Genie Touch Media, we specialize in crafting personalized campaigns that build meaningful connections with your audience, turning casual visitors into loyal customers.

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The Solution

Genie Touch Media designed a multi-channel B2B lead generation strategy to target high-intent solar energy buyers across India.

LinkedIn Outreach Campaigns – Directly connected with business owners, factory managers, and decision-makers, engaging them with personalized messaging.
Email Marketing Sequences – Created automated email funnels with case studies, benefits of solar adoption, and ROI-driven proposals.
PPC (Google & LinkedIn Ads) – Ran highly targeted Google Ads & LinkedIn Sponsored Ads focused on industries looking to adopt solar solutions.
Landing Page Optimization – Developed a conversion-focused landing page with clear CTAs, trust signals, and client testimonials to improve lead capture.
Retargeting Strategy – Used Google Display & LinkedIn remarketing ads to re-engage potential clients who previously visited the website.

The Results (After 3 Months)

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