Local SEO Success for Dharmadhikari Industry – Powered by Genie Touch Media

The Problem

Dharmadhikari Industry, a renowned agarbatti manufacturer in Nashik, was facing significant difficulties in reaching local distributors, wholesalers, and retailers through online channels. While the company had a strong reputation in the offline market, its digital presence was minimal, making it difficult for potential B2B buyers to discover and connect with the brand.

Despite offering a wide range of high-quality incense sticks, the company struggled with low online visibility, particularly in local search results. When potential buyers searched for terms like “Agarbatti Manufacturer in Nashik” or “Best Agarbatti Supplier Near Me”, competitors with better-optimized online presence appeared at the top, diverting traffic and inquiries away from Dharmadhikari Industry.

Challenges

Low Local Search Visibility – The business wasn’t ranking for important local search terms like “Agarbatti Manufacturer in Nashik” or “Best Agarbatti Supplier Near Me.”
Unoptimized Google My Business (GMB) Profile – The listing lacked complete business details, product photos, and customer reviews, affecting its local presence.
Weak Online Presence – The company relied mostly on traditional sales channels and had little digital footprint to attract new B2B buyers.
Limited Website Traffic – The website was not optimized for local search intent, missing out on valuable organic traffic.

Project Information

Client:

Dharmadhikari Industry

Industry

Manufacturing – Agarbatti & Fragrance Products

Service:

Local SEO & Google My Business Optimization

Start Date:

15 November, 2023

End Date:

30 April, 2024

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The Solution

Genie Touch Media implemented a data-driven Local SEO strategy to improve Dharmadhikari Industry’s visibility in Nashik and nearby regions.

Google My Business Optimization – Fully optimized the GMB listing with high-quality images, product descriptions, accurate business details, and service areas.
Local Keyword Targeting – Integrated location-based keywords like “Agarbatti Manufacturer in Nashik” and “Buy Agarbatti Wholesale in Maharashtra” across the website and business listings.
NAP Consistency & Local Citations – Ensured the Name, Address, and Phone Number (NAP) was consistent across local directories and industry portals.
Customer Reviews & Ratings Strategy – Encouraged genuine customer feedback on Google to build credibility and improve rankings.
Local Content Marketing – Published blog content targeting local buyers, distributors, and retailers, helping increase organic traffic.

The Results (After 3 Months)

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