Iraj Estate Luxury Villas: SEO success

Service Provided by Genie Touch Media to Iraj Estate Luxury Villas: SEO

The Problem

Iraj Estate, a premium real estate developer in Igatpuri, was struggling to generate organic leads due to low search engine visibility. Despite offering luxurious villas and investment properties, their website did not rank well for key real estate-related searches. As a result, they relied heavily on paid ads and offline marketing, which increased customer acquisition costs. Their Google My Business (GMB) profile lacked visibility, and technical SEO issues like slow page speed and unoptimized content further hurt their online presence.

Low online visibility for key real estate searches in Igatpuri.
Competitors ranking higher for “Luxury Villas in Igatpuri” and related queries.
Limited organic lead generation, relying mostly on paid ads and offline marketing.
Technical SEO issues affecting website speed and user experience.

Challenges

Strong Competition – Other well-established real estate brands dominated search rankings for terms like “Luxury Villas in Igatpuri” and “Weekend Homes Near Mumbai.”
Low Organic Traffic – The website received minimal traffic from search engines, limiting its ability to generate free leads.
Technical SEO Issues – Slow page loading times, poor mobile experience, and missing structured data affected rankings.
Weak Local SEO – The Google My Business profile lacked engagement, reviews, and location-based optimization.

Project Information

Client:

Iraj Estate

Industry

Real Estate

Service:

SEO

Start Date:

10 April, 2024

End Date:

Current

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The Solution

Genie Touch Media implemented a comprehensive SEO strategy to improve search rankings, drive organic traffic, and enhance local visibility.

Keyword Research & Content Optimization – Identified and targeted high-intent keywords like “Buy Villas in Igatpuri”, “Best Real Estate Investment Near Mumbai”, and “Luxury Second Homes in Igatpuri.” Website content, meta tags, and property pages were optimized to rank for these terms.
Technical SEO Fixes – Improved website speed (from 5.5s to 1.8s), optimized mobile responsiveness, and implemented structured data to enhance Google rankings.
Local SEO & GMB Optimization – Updated Google My Business listing with property details, high-quality images, and customer reviews, leading to higher rankings in local searches.
Off-Page SEO & Link Building – Secured 40+ high-quality backlinks from real estate directories, blogs, and guest posts to increase website authority.

The Results

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