By Genie Touch Media | April 2025
As India moves past one of its most significant general elections in recent history, the ripple effects are being felt far beyond the political arena — and straight into the world of digital marketing.
From policy shifts to advertising restrictions, new government schemes, and a digitally empowered audience, 2024’s political events have reshaped the landscape for small businesses, startups, and especially industries like real estate, which rely heavily on trust, visibility, and regulation.
In this blog, we unpack the post-election digital marketing trends and what they mean for your business in 2025.
The 2024 election was India’s most digital-savvy election to date. Political parties invested heavily in:
Social media campaigns
Targeted ads
WhatsApp outreach
AI-driven voter sentiment analysis
Impact on Businesses:
Audiences are now more aware of ad targeting and content authenticity.
Trust has become a currency. Small businesses and startups must now prioritize transparency and user-centric content.
Use storytelling in your content to build credibility. Share real customer testimonials, behind-the-scenes moments, and your business values.
Elevate your brand to new heights with a digital marketing strategy that delivers real results. At Genie Touch Media, we specialize in crafting personalized campaigns that build meaningful connections with your audience, turning casual visitors into loyal customers.
The new government has announced aggressive initiatives to promote:
MSME digitalization
Skill development in tech
E-commerce penetration into Tier 2 & Tier 3 cities
What this means for you:
More potential customers will come online from smaller cities.
Digital marketing for regional audiences is now more profitable than ever.
Start targeting regional keywords in SEO. For example:
Instead of just “digital marketing agency,” use “digital marketing agency in Nashik for real estate” or “best SMM for small businesses in Pune.”
Real estate has always been sensitive to government policy — and with the new RERA reforms and digitization of land records announced, buyers are more curious than ever.
Marketing Implications:
People are doing deeper research before investing.
Content like video explainers, ROI breakdowns, and legal clarity posts are performing better than traditional property ads.
Create educational content like “What You Need to Know About Buying Property Post-2024” or “New Rules for Real Estate: Explained Simply.”
Due to heavy election ad spending, platforms like Meta (Facebook & Instagram) and Google experienced a massive spike in CPC (Cost Per Click). While it’s normalizing now, the aftermath has created a competitive advertising environment.
Best Strategy Going Forward:
Don’t just rely on paid ads.
Invest in organic growth via SEO blogs, YouTube, and email marketing.
Combine high-converting paid campaigns with long-term content strategies. This keeps your costs down and ROI high.
With a push towards Digital India, initiatives around DigiLocker, Aadhaar-linked logins, and AI-based customer ID verification are making waves in the e-commerce and finance sectors.
Why it matters to marketers:
UX (User Experience) is the new king.
Fast, safe, and integrated websites = higher conversion.
Make sure your business website is mobile-optimized, fast-loading, and secure. Use clear CTAs and chatbots for real-time support.
Political parties leveraged AI to:
Analyze public sentiment
Automate content
Personalize messaging
Now, these same AI tools are available for your business.
You can now:
Auto-generate ad creatives
Get AI-powered audience insights
Write SEO blogs with ChatGPT assistance
Use tools like ChatGPT, Copy.ai, or Surfer SEO to create smarter, faster content. But don’t forget the human touch!
WhatsApp was heavily used during the elections. This normalized business interactions on WhatsApp — especially in small towns and with older demographics.
Perfect for:
Real estate leads
Product inquiries
Appointment bookings
Feedback collection
Set up a WhatsApp Business API with autoresponders, catalog integration, and broadcast lists.
The post-election era in India isn’t just about who holds power — it’s about who adapts fastest in a digital-first economy.
Whether you’re a local startup, a real estate agency, or a small business trying to grow, the smartest move is to combine trends with strategy.
At Genie Touch Media, we specialize in helping businesses like yours:
Grow visibility online
Capture local and national leads
Build brand trust in a competitive space
If you face any type of problem, reach out to our support team anytime from anywhere.
Welcome to Genie Touch Media, where creativity meets strategy. We’re not just another digital marketing agency in India; we’re your partners in crafting a digital presence that’s uniquely you.
