Content Marketing Success for CR1 Elecmet – Powered by Genie Touch Media

The Problem

CR1 Elecmet, a leading manufacturer and wholesaler of electrical products, faced low brand visibility and weak online presence. Despite offering a wide range of products like earthing strips, crimping tools, cable terminals, nylon & SS cable ties, and brass glands, their website was not attracting the right audience.

Challenges

Low Website Traffic & Poor SEO – The website was not ranking for important industry-related keywords like “best earthing strip manufacturer”, “wholesale cable terminals supplier”, or “electrical accessories in India”.
Lack of Informative Content – The site had limited technical blogs, product guides, and case studies, making it difficult to build credibility and engage potential B2B customers.
Weak Lead Generation – Potential buyers and distributors were unable to find CR1 Elecmet through organic search, leading to a heavy reliance on outbound sales efforts.
High Competition – Competing against well-established electrical product manufacturers, the company needed a way to stand out through valuable content and digital presence.

Project Information

Client:

CR1 Elecmet

Industry

Fintech & Electrical Manufacturing

Service:

Content Marketing & SEO

Start Date:

1 November, 2022

End Date:

1 November, 2023

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The Solution

Genie Touch Media implemented a content-driven digital marketing strategy to position CR1 Elecmet as an authority in the electrical manufacturing sector.

Keyword-Optimized Blog Strategy – Created SEO-friendly blogs on topics like “Choosing the Right Earthing Strip for Industrial Use” and “How to Select the Best Crimping Tool for Your Needs” to attract relevant search traffic.
Product & Application Guides – Developed detailed product descriptions, how-to guides, and comparison content to help customers make informed decisions.
Industry-Focused Case Studies – Published real-world applications of CR1 Elecmet’s products to demonstrate their reliability in large-scale electrical projects.
LinkedIn & Email Marketing Campaigns – Shared educational content with B2B buyers, distributors, and electrical engineers to generate interest and drive inquiries.
Technical SEO & Website Optimization – Improved on-page SEO, internal linking, and metadata to enhance search engine rankings.

The Results (After 4 Months)

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