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How the 2024 Elections are Impacting Digital Marketing in India: What Small Businesses & Real Estate Brands Need to Know Home Blog By Genie Touch Media | April 2025 As India moves past one of its most significant general elections in recent history, the ripple effects are being felt far beyond the political arena — and straight into the world of digital marketing. From policy shifts to advertising restrictions, new government schemes, and a digitally empowered audience, 2024’s political events have reshaped the landscape for small businesses, startups, and especially industries like real estate, which rely heavily on trust, visibility, and regulation. In this blog, we unpack the post-election digital marketing trends and what they mean for your business in 2025. 1. Election-Fueled Digital Awareness: Why It Matters to Marketers The 2024 election was India’s most digital-savvy election to date. Political parties invested heavily in: Social media campaigns Targeted ads WhatsApp outreach AI-driven voter sentiment analysis Impact on Businesses: Audiences are now more aware of ad targeting and content authenticity. Trust has become a currency. Small businesses and startups must now prioritize transparency and user-centric content. Genie Touch Media’s Tip:   Use storytelling in your content to build credibility. Share real customer testimonials, behind-the-scenes moments, and your business values. Recent Posts April 14, 2025 How the 2024 Elections are Impacting Digital Marketing in India: What Small Businesses & Real Estate Brands Need to Know March 23, 2025 What IPL Can Teach Us About Digital Marketing: CSK vs MI Edition March 21, 2025 The Power of Social Media Advertising for Your Business Categories SEO Digital Marketing Website Design Artificial Intelligence Create. Connect. Convert. Elevate your brand to new heights with a digital marketing strategy that delivers real results. At Genie Touch Media, we specialize in crafting personalized campaigns that build meaningful connections with your audience, turning casual visitors into loyal customers. Get a Free Consultation 2. Government Push for “Digital Bharat”: A Goldmine for Local Marketing The new government has announced aggressive initiatives to promote: MSME digitalization Skill development in tech E-commerce penetration into Tier 2 & Tier 3 cities What this means for you: More potential customers will come online from smaller cities. Digital marketing for regional audiences is now more profitable than ever. Genie Touch Media’s Tip: Start targeting regional keywords in SEO. For example: Instead of just “digital marketing agency,” use “digital marketing agency in Nashik for real estate” or “best SMM for small businesses in Pune.”       3. Real Estate Sector & New Regulations: Marketing Must Be Smarter Real estate has always been sensitive to government policy — and with the new RERA reforms and digitization of land records announced, buyers are more curious than ever. Marketing Implications: People are doing deeper research before investing. Content like video explainers, ROI breakdowns, and legal clarity posts are performing better than traditional property ads. Genie Touch Media’s Tip: Create educational content like “What You Need to Know About Buying Property Post-2024” or “New Rules for Real Estate: Explained Simply.”       4. Rising Ad Costs on Meta & Google Post-Elections Due to heavy election ad spending, platforms like Meta (Facebook & Instagram) and Google experienced a massive spike in CPC (Cost Per Click). While it’s normalizing now, the aftermath has created a competitive advertising environment. Best Strategy Going Forward: Don’t just rely on paid ads. Invest in organic growth via SEO blogs, YouTube, and email marketing. Genie Touch Media’s Tip: Combine high-converting paid campaigns with long-term content strategies. This keeps your costs down and ROI high.       5. Digital ID Integration: Get Ready for a Seamless Login World With a push towards Digital India, initiatives around DigiLocker, Aadhaar-linked logins, and AI-based customer ID verification are making waves in the e-commerce and finance sectors. Why it matters to marketers: UX (User Experience) is the new king. Fast, safe, and integrated websites = higher conversion. Genie Touch Media’s Tip: Make sure your business website is mobile-optimized, fast-loading, and secure. Use clear CTAs and chatbots for real-time support.     6. AI in Campaigns: Not Just for Political Parties Anymore Political parties leveraged AI to: Analyze public sentiment Automate content Personalize messaging Now, these same AI tools are available for your business. You can now: Auto-generate ad creatives Get AI-powered audience insights Write SEO blogs with ChatGPT assistance  Genie Touch Media’s Tip: Use tools like ChatGPT, Copy.ai, or Surfer SEO to create smarter, faster content. But don’t forget the human touch!     7. WhatsApp Marketing Gets a Boost Post-Election WhatsApp was heavily used during the elections. This normalized business interactions on WhatsApp — especially in small towns and with older demographics. Perfect for: Real estate leads Product inquiries Appointment bookings Feedback collection Genie Touch Media’s Tip: Set up a WhatsApp Business API with autoresponders, catalog integration, and broadcast lists.     Final Thoughts: 2025 Belongs to the Bold   The post-election era in India isn’t just about who holds power — it’s about who adapts fastest in a digital-first economy. Whether you’re a local startup, a real estate agency, or a small business trying to grow, the smartest move is to combine trends with strategy. At Genie Touch Media, we specialize in helping businesses like yours: Grow visibility online Capture local and national leads Build brand trust in a competitive space Contact Genie Touch Media: Contact Genie Touch Media: If you face any type of problem, reach out to our support team anytime from anywhere. +91 85529 99380 hello@genietouchmedia.com 40,41 shivganga soc. shubham park, ganjanan nagar, Modkeshwar Nagar, Nashik, Maharashtra 422010 Facebook-f Instagram X-twitter Pinterest