Branding & Social Media Growth for The Beauty Shop Nashik – Powered by Genie Touch Media

The Problem

The Beauty Shop Nashik, a well-established cosmetics retailer, faced significant challenges in building a strong digital presence. Despite offering a wide range of high-quality beauty and skincare products, the brand struggled with low brand awareness and poor engagement on social media platforms like Instagram and Facebook. This lack of online visibility made it difficult to attract new customers and retain existing ones.

Challenges

Limited Online Presence – The store lacked a strong Instagram and Facebook strategy, making it difficult to attract new customers.
Low Engagement & Reach – Despite posting occasionally, their content wasn’t reaching the right audience due to poor targeting and inconsistent branding.
No Clear Brand Identity – The business had no defined color palette, tone, or visual theme, making the brand unrecognizable in a highly competitive beauty market.
Ineffective Ad Campaigns – Previous social media ads had low ROI due to poor audience targeting and weak ad creatives.
Lack of Influencer Collaboration – The brand wasn’t leveraging beauty influencers, missing out on a major source of engagement and credibility.

Project Information

Client:

The Beauty Shop Nashik

Industry

Retail – Beauty & Cosmetics

Service:

Branding & Social Media Marketing

Start Date:

30 September, 2023

End Date:

Current

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The Solution

Genie Touch Media developed a strong branding and social media marketing strategy to position The Beauty Shop Nashik as a trusted beauty destination.

Branding Overhaul – Designed a consistent brand identity, including a color palette, logo enhancement, and social media templates.
Content Strategy & Social Media Revamp – Created engaging beauty tutorials, product showcases, and skincare tips to boost engagement.
Targeted Ad Campaigns – Ran Instagram & Facebook ads focused on local beauty enthusiasts, increasing foot traffic and online inquiries.
Influencer Collaborations – Partnered with local beauty influencers to create product reviews and unboxing videos.
Customer Engagement Campaigns – Launched giveaways, polls, and Q&A sessions to interact with the audience and build trust.

The Results (After 3 Months)

3X increase in social media followers
50% increase in social media-driven sales
Higher engagement (likes, shares, comments) by 80%
Improved ad ROI with a 40% lower cost per lead
Successful influencer marketing campaign, boosting brand credibility

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