E-commerce SEO Success for Aaradhana Fashions – Powered by Genie Touch Media

The Problem

Aaradhana Fashions, an online fashion brand specializing in ethnic and contemporary wear, faced stagnant online sales despite having high-quality products. The brand struggled to stand out in a highly competitive fashion industry, where big players dominated search engine rankings.

Challenges

Low Organic Sales & Visibility – The website was not ranking on Google’s first page for important product-related keywords. This meant potential customers couldn’t find their products through organic search, leading to low traffic and heavy reliance on paid ads.
High Competition from Established Brands – Competing against major fashion e-commerce platforms like Myntra, Ajio, and Amazon made it difficult for Aaradhana Fashions to gain online visibility.
Unoptimized Product Pages – Most product pages lacked SEO-friendly descriptions, relevant keywords, proper meta titles, and alt texts for images. This impacted search engine indexing and visibility.
Slow Website Speed & Poor User Experience – The Shopify store had slow loading times, which increased the bounce rate and led to abandoned shopping carts.
Lack of Blog & Content Strategy – The website had no engaging content such as fashion guides, styling tips, or trend-based blogs, which could have helped attract organic traffic.
High Dependence on Paid Ads – Due to low organic traffic, most sales were generated through expensive paid ad campaigns, reducing profit margins.

Project Information

Client:

Aaradhana Fashions

Industry

E-commerce (Fashion)

Service:

WordPress SEO & Product Optimization

Start Date:

30 September, 2022

End Date:

25 February, 2023

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The Solution

Genie Touch Media implemented a comprehensive Shopify SEO strategy to improve rankings and boost organic sales.

Keyword Research & On-Page SEO – Targeted high-intent keywords like “Ethnic Wear for Women,” “Affordable Kurtis Online,” and “Designer Sarees for Weddings”.
Product Listing Optimization – Improved titles, descriptions, alt texts, and structured data for better visibility on Google.
Technical SEO Fixes – Optimized Shopify site speed, image compression, and mobile responsiveness for better user experience.
Blog & Content Marketing – Created SEO-optimized fashion guides and trend articles to drive organic traffic.
Backlink Building – Secured high-authority backlinks from fashion bloggers and industry websites.

The Results (After 3 Months)

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